MIS 535 Midterm Exam

MIS 535 Midterm Exam,

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(TCO A) Domino’s upgraded Pulse Evolution system incorporated a Pizza Tracker functionality that shows the progression of individual pizza orders. This is an example of using information systems to achieve which business objective? (Points :10)

Customer and supplier intimacy

Survival

Improved decision making

Operational excellence

(TCO A) Cloud computing (Points :10)

Is the same as e-commerce

Reduces the size of IT organizations

Increases special software, other than a browser, to be installed on each computer

(TCO A) Networking and telecommunications technologies, along with computer hardware, software, data management technology, and the people required to run and manage them, constitute an organization’s (Points : 10)

Data management environment

Networked environment

IT infrastructure

Information system

(TCO A) The hardware and software used to transfer data in an organization is called (Points : 10)

data management technology

networking and data management technology

data and telecommunications technology

networking and telecommunications technology

(TCO B) Internet technology (Points :10)

makes it easy for rivals to compete on price alone.

imposes a significant cost of entry, due to infrastructure requirements.

Increases the difference between competitors because of the wide availability of information.

Makes it easy to sustain operational advantages

(TCO B) The value chain model (Points :10)

Categorizes five related advantages for adding value to a firm’s products or services

Sees the supply chain as the primary activity for adding value

Categorizes four basic strategies a firm can use to enhance its value chain

Helps a firm identify points at which information technology can most effectively enhance its competitive position

(TCO B) For which of the following industries has the Internet as a whole been a disruptive technology? (Points :10)

bill payments

travel agencies

books and printed media

real estate

(TCO C) The difference between competitors because of the wide availability of information.(Points :10)

Data warehouses tend to serve an entire enterprise and a data mart a single department

A data warehouse is historical data only and a data mart is the most recent transactions

A data mart requires normalized data, whereas a data warehouse does not

They are different names for the same thing

(TCO C) Which common database challenge is illustrated by the text’s discussion of receiving multiple pieces of the same direct mail advertising with an identical address? (Points :10)

Data normalization

Data accuracy

Data redundancy

Data quality

(TCO D) Which of the following is not an example of the emerging mobile computing platforms? (Points : 10)

eReaders

The iPad

Android phone

CRM

(TCO A) Define operational excellence. How can information systems help achieve it? (Points : 25)