MKT 500 Week 2 Discussion
From the case study, categorize the Nano’s marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for consumer marketing. In your own words, outline a plan that Tata could implement in order to make the process to purchase the Nano more efficient for potential buyers. In addition, determine if there might be any consumer resistance based on where this car is made.
The Tata Nano is the most affordable car in the world. The new Tata Nano Twist are being positioned as ‘smart city car’ with power steering, improved beige interiors, a new instrument cluster with driver information system and a redesigned gearshift console. As a marketing manager I am considering all the segmentations for the Tata Nano car to outline a marketing plan. My suggested marketing plan is:
- Tata nano should be a product that fulfills people’s physiological and safety needs of domestic consumers.
• The marketing segmentations of Tata Nano car can be discussed according to Demographics, geographic, psychological and behaviors of people. Demographics segmentation is considers the gender, age number of kids, education, income and household life cycle. The Tata Nano is being marketed basically focusing on young
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