MKTG 310 FINAL EXAM

MKTG 310 FINAL EXAM

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The means-end chain model is conceptual tool for consumers to understand how they perceive about the self –relevant outcomes for the usage of the product and consumption. Through this model we can easily explore the relation between the consumer and product by constructing abstract product attributes functional and psychosocial consequences associated with the product use and, finally, consumers’ instrumental and terminal values. It also help consumer to attain their values and ends through product attributes and also help to achieve ends through product attributes and also through positive consequences or benefits accruing from the attributes. This model does not purchase products for themselves and rather purchase the products for the meaning they endanger the prospects. It also means that this model is conceptual stricture which is linked with producer and consumer.
The means-end chain model is conceptual tool for consumers to understand how they perceive about the self –relevant outcomes for the usage of the product and consumption. Through this model we can easily explore the relation between the consumer and product by constructing abstract product attributes functional and psychosocial consequences associated with the product use and, finally, consumers’ instrumental and terminal values. It also help consumer to attain their values and ends through product attributes and also help to achieve ends through product attributes and also through positive consequences or benefits accruing from the attributes. This model does not purchase products for themselves and rather purchase the products for the meaning they endanger the prospects. It also means that this model is conceptual stricture which is linked with producer and consumer. ......................................................................All Done A++